Alternative Personal Cleanser Forms For Improved Skin Benefits And Patient Satisfaction
Keith Ertel, Ph.D.; Wendy Brackett, B.S.; Melissa Robison, B.S.; Julie Hunt, B.S.
The Procter & Gamble Company, Cincinnati, Ohio, U.S.A.
Dermatologists recognize personal cleansing products as a potential source of skin irritation. However, maintaining good personal hygiene is important to many patients and can be an adjunct to dermatological therapy. To balance these issues, dermatologists often recommend that their patients cleanse with synthetic detergent (syndet) bars. While such bars help minimize the potential for skin irritation, they might not provide the best experience in terms of skin benefits or meeting patients' cleansing needs.
Alternative personal cleanser forms for the body and face were introduced during the past decade. These alternative forms are not subject to the same formulation constraints as cleansing bars. As a result, they can provide greater opportunities to deliver benefits beyond mild cleansing.
- Dermatologists consider skin compatibility when recommending a personal cleanser. Mildness also influences consumers' personal cleanser choices, but other factors and potential benefits such as improving skin condition or exfoliation are important determinants of consumer satisfaction and continued product use.
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- Even syndet bars with comparable skin compatibility can deliver different levels of perceived irritation and consumer satisfaction
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- New cleanser forms provide greater opportunities for delivering skin benefits and increased satisfaction but must still deliver good skin compatibility.
- A petrolatum-delivering body wash was developed to meet higher order cleansing needs on the body. This product is well tolerated by patients with atopic dermatitis and shows good skin compatibility in controlled clinical testing when compared to a traditional syndet bar.1 Importantly, the product goes beyond mild cleansing to address the higher order need of improving skin condition compared to a syndet bar.
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- A dry lathering facial cleansing cloth was developed to meet higher order cleansing needs on the face. This product is well tolerated by rosacea patients3 and shows good skin compatibility in controlled clinical testing when compared to a traditional syndet bar.1 This product also goes beyond mild cleansing to address the higher order need of improving skin condition compared to a syndet bar.
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- The petrolatum-delivering body wash and dry lathering facial cleansing cloth can deliver higher order benefits in addition to skin improvement. For example, the body wash system and the dry lathering facial cleansing cloths provide an exfoliation benefit. The tolerance studies among special populations and other clinical tests show this higher order benefit does not come at the expense of skin compatibility.
Alternative cleanser forms such as the petrolatum-delivering body wash and the dry lathering facial cleansing cloths have a potential to go beyond simply minimizing irritation to providing higher order skin benefits. By doing so, these new cleanser forms might meet patients' needs better than traditional bar cleansers and provide a means to improve patient satisfaction and cleansing compliance.
REFERENCES1. J Soc Cosmet Chem 1995;46:67-76. 2. Int J Cosmet Sci 1999;21:383-97. 3. Novel facial cleansing cloth provides a new daily cleansing option for sensitive skin. American Academy of Dermatology Academy 2000 Meeting, Nashville, TN, August 2-6, 2000. 4. Clinical and technical characterization of a breakthrough option for daily facial cleansing. 58th annual meeting of the American Academy of Dermatology, San Francisco, CA,. March 10-14, 2000. 5. Potential for enhanced clinical mildness from a body wash plus cleansing puff system. American Academy of Dermatology Academy '98 Meeting, Chicago, IL, July 31 - August 4, 1998.